One of the traits that have made Marlene Siersema successful is her ability of merging her left brain practical business strategies, with her right brain creative talents, in developing companies and award winning products.

She has started, developed and spun off five companies.   She refers to herself as a “serial entrepreneur”. Her knowledge includes working with some of the finest and diverse Fortune 500 companies, numerous mid-range and start-ups in a wide range of industries:   from computers to beauty products.   At Motorola her team increased sales from $800,000 to $34 million in two years.   She became Vice President of marketing at a portable display systems company and promptly increased sales by 300% in one year.

In the early 1980’s Marlene’s entrepreneurial energies took over she opened her own company.   With the team she assembled and for her first client they launched the first lap-top “clam-shell” computer. During this time she pioneered several proprietary training processes that have become “standards” in the Trade Show industry. Her insightful creative influence has repeatedly resulted in expanding sales, increasing customer loyalty base and creating revenue volume.

Marlene said during an interview:

“I felt like ‘miss-Hollywood’ when I wrote, produced and directed video and audio training programs for the beauty industry. The purple hair and wild music was not the usual training program I was use to producing for a computer company.   This wild training video program was necessary as I had invented an award winning salon product called: Crystal Film.   This was a time saving product and system.   Made for the professional hair stylist, the product was reusable and recyclable. Replacing foil in the color processing of hair in the salon, in 1986, this product was ahead of its time. Crystal Film was acquired by another company and is selling today as a professional styling tool.” This without being a hair-stylist

Marlene’s first book Marketing’s Silent Language is a testament to her ability for innovative logic and creativity in the development of an added segmentation process for precision target marketing. Learning to use color properly for businesses can be a challenge. She invented the Color Centric System:   A logical step by step method for taking each individual marketing campaign along a more structured path in developing the correct colors for the particular markets, market segments, products or environmental needs.  

In her latest book, If you’re not Kissed by the gods, drastic measures are necessary, scheduled for release 2006, she steps out of the business world to help others with the struggle of weight loss. This book is a culmination of what she has learned regarding the mental part of loosing weight.   She fought obesity for over 30 years, trial and error ended when she started putting practical business methods mixed with psychology together, bingo, steady weight loss. She wants the world to know you can change your size and your life from your head down. She now has control of her weight problem for life.   The book is funny, practical and teaches people struggling with a weight problem that if she can do it anyone can.   

Her company, Marlene Siersema International, offers a unique blend of consulting, training and publications.   Business Style offers sales and marketing departments and organizations best of class in training and consulting services for today’s hyper markets.

Health Style was added to co-inside with the release of Marlene’s new book.   All the knowledge she has acquired over the past 30 years on loosing weight and a healthy lifestyle will be offered. MSI is offering a new blended training to companies and individuals keeping businesses and organizations knowledgeable and fit at the same time.   Best of class just became better.

Her contagious enthusiasm, finely tuned business sense, positive energy and funny sense of humor make her a dynamic and comedic presenter.   She is a trained voice over artist and actress. Often you will find that her animation characters and voices creep into her presentations for an entertaining approach to new ideas . She loves training people. People laugh and learn at the same time. Marlene’s passion for people comes through as she inspires and challenges them to become spirited and gutsy to make changes necessary whether business or personal.

From her bachelors degree in Interior Design through her graduate degree in psychology as applied to marketing and sales, Marlene is truly a dichotomy in passions.

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